Cowgirl Up was never just about creating custom hats—it was about carrying on a way of life.
Growing up in Texas, some of my favorite memories were shaped by family, faith, hard work, and the traditions that brought us together. The cowboy hats hanging in our home weren’t simply accessories; they represented generations of stories, resilience, and the people who came before me.
Today, two photos of my great-grandfathers wearing their cowboy hats hang inside our store as a daily reminder of where this journey began. They remind me that every hat has a story, every family has a legacy, and the things we wear often become part of the memories we cherish most. Their legacy inspires everything we do, from the hats we create to the memories we help our customers make.
As a proud Texas A&M graduate, I built Cowgirl Up with those same values in mind—community, tradition, authenticity, and creating something that brings people together. Whether you’re shopping for the perfect hat, celebrating a milestone with friends, or gathering around our Hat Bar, my hope is that you leave with more than something beautiful to wear. I hope you leave with a piece of your own story.
Thank you for supporting this dream, honoring small businesses, and becoming part of the Cowgirl Up family. I’m so grateful you’re here, and I can’t wait to see where your story takes you.
With love,
Savannah Trotter
Founder, Cowgirl Up LLC
Texas A&M '25
Create your story with us now. Book the Bar.